Social Media has now reached 96% penetration in The Netherlands, with global sites Facebook, Twitter and LinkedIn all growing rapidly in the country. It is still one of the few markets where a local social network is the most popular … Read More
Kakao Talk, a Korean Mobile Messaging App, is to launch an aggressive international campaign to grow its subscriber base and compete with global giants Facebook and Twitter. The free messaging service, which currently has 9 million subscribers in South Korea, … Read More
The International Search Summit Munich on 4 April covered a wide range of search topics – from in-house international PPC, to video optimisation, from display advertising to international SEO fundamentals, from search in Russia to international link building. There were … Read More
Following up on our previous article on the legal fight between Interflora UK vs. M&S on the Google Adwords UK network, here is the latest, the fight is raging on! Here is a quick wrap up of the situation: M&S … Read More
It hasn’t been a good year for Google in China, and the search engine has suffered another blow this week when China’s most popular portal Sina stopped using Google’s search box on its website. Sina, which is China’s third most … Read More
Adding to some of the educating posts from Gemma Birch on Video Marketing, my post today is about Google’s evolution of Google Adwords model into rich media: video PPC. Back in 2009, Google introduced the AdWords New Ad Formats Initiative … Read More
LinkedIn has announced today that it now has over 100 million users, 56% of which are based outside the US. This is a pretty impressive statistic for a company that started with no real intention of developing an international user … Read More
A fantastic presentation about leveraging global content earned international search marketing expert Bill Hunt the Medallion Speaker award at last week’s International Search Summit in San Jose. In his session, Bill discussed different ways organisations can use content to increase … Read More
taken from http://www.searchalliance.com/europe/en/home The Yahoo! and Microsoft Search Alliance is a major initiative between our companies to create a competitive choice in search for advertisers and consumers. The combined scale will assist both companies in speeding the pace of innovation … Read More
Following up on last week’s Google search algorithm update, Sitrix benchmarked a range of websites analysing how their organic ranking was affected… In order to do so, Sitrix created the Sistrix Visibility Index which is calculated using the traffic on … Read More
ComScore has released The ComScore 2010 Europe Digital Year in Review which covers 18 European countries and gives an insight into digital trends in individual markets and the region as a whole. The complete report is available for downloaded but … Read More
Eastern Europe, The Middle East and Africa are all regions that are rapidly developing when it comes to web use and becoming increasingly popular targets for global organisations. We speak to Google’s Steffen Ehrhardt ahead of the International Search Summit … Read More
Yahoo Japan will run a Yahoo Point Campaign in March. During a month of March, all registered users (Yahoo ID is required) will gain Yahoo points every time they search. Members can use Yahoo points to pay for several services … Read More
Google has once again implemented a new search criteria, adding social networks such as Twitter and Facebook to SERPs. The updated functionality will be rolled across the English language search engines when a user is logged in his or her … Read More
The Yahoo! and Microsoft Search Alliance is finally coming to fruition with marketers and advertisers in Europe beginning to feel the effects of the partnership in early 2010. In advance of his session at the International Search Summit Munich on … Read More
