This infographic by Common Sense Advisory contains some very interesting figures on the reach and value of multiple languages, thus highlighting which languages matter most in the global online space. Chinese, for instance, will connect you to 22.7% of all … Read More
Whilst some of the big players like Coca-Cola, Visa, McDonalds etc. have truly taken the opportunities available via online media by the throat, I have got just one little nit to pick with the Marketing Team for the London Olympics. … Read More
Following the launch of its new Keyword Checker Tool earlier this week, Majestic SEO has now launched its website in two new languages. Majestic’s web content is now available in French and German, with more languages expected to follow. French … Read More
Despite great efforts from Google, Yandex has stood firm as the undisputed market leader in Russia, holding 60% of search share in Europe’s largest internet market. Yandex’s success is largely attributed to its superior understanding and manipulation of the complex … Read More
Three different strategies generally prevail when looking at international businesses’ use of Facebook Brand Pages: “Single language” global page: Most international organisations are managing a single global Facebook page. In other words, fans are seeing the exact same content in … Read More
One thing that all good SEOs have in common is the accept that thorough data analysis is the foundation on which effective search engine strategies are built. Along the same lines, every good SEO strategist is aware that there is … Read More
The travel sector is leading the way in Indian e-commerce, with one third of all travel bookings made online, says a new report from McKinsey & Company. As in many developing countries, logistics and infrastructure have hindered e-commerce growth in the … Read More
The most recent semi-annual report from the China Internet Network Information Center (CNNIC) has brought many new interesting findings to the table on the current state of the Chinese internet. What’s particularly caught the eye of the press since the … Read More
Take one look at ASOS’ global financial performance in the first quarter of 2012 and you’ll be amazed by its strong international growth in a generally tough economic climate. The UK-based online fashion success story saw its total sales rise … Read More
Yesterday, Google announced its Q2 2012 financial results. Find below a brief overview of Google’s international performance (note that when subtracting Motorola revenues ($1.3 billion) from the figures, revenues amount to $10.9 billion): Revenue from the U.S. was up 20% … Read More
Mobile Internet usage has overtaken desktop for the first time in the world’s largest internet market. A report from the China Internet Network Information Center (CNNIC) confirms that there are now 538 million Chinese users accessing the web, with over … Read More
It sounds like something from a health ad. “1 in 3 will be affected by duplication at some point in their lives.” There is no doubt that all SEOs have had to look at duplication and its impact in some … Read More
In times of Economic Crisis there is a focus on both the cost side and the income side of a Nation’s Budget. On the cost side most European countries are applying austerity policies to reduce the spending and the Budget … Read More
In one of my most recent posts here on Multilingual Search I did a global comparison of Android and iOS by analysing KPIs such as market share, engagement, and profitability. In short, the post concluded that while Android was the … Read More
This blog talks a lot about the opportunities connected with expanding to other markets – but can it work the other way around too? Is it likely that your home market will be “invaded” by marauding businesses who do the … Read More
