So, here is the deal. Search and social media are huge. Each has unequivocally changed the consumer landscape in its own right, effectively putting an end to business as usual. And since both have evolved into global phenomena, this certainly holds … Read More
With the undisputable whirlwind of smart-device adoption sweeping the globe, it is perhaps unsurprising that increasing app downloads (and revenues) are the knock-on effect. According to recent estimates by Gartner, global app downloads will increase by 37% in 2014 to … Read More
I constantly get asked by prospective clients “why should I have to pay more for someone to check over your translation?” Even I questioned this when I first started working here at Webcertain, but now I appreciate just how important … Read More
Achieving high rankings in organic search results is important but it is only a part of the success because the result still has to get clicked on. Google uses many factors to rank web pages but once they are ranked … Read More
With the expansion of Google, Amazon, Facebook, Twitter, Apple, eBay, Yandex, Baidu, Naver, Alibaba and Yahoo – to name just a few – the world is moving at break neck speed into the digital age. But there is a very … Read More
Seznam.cz, a Czech web portal and search engine and the main competitor of Google in the Czech Republic, announced new changes in its search engine last month. The changes are initially being tested in Slovakia where Seznam has launched a … Read More
Exciting news from Moscow for all marketers using the Yandex.Direct platform! It is now even easier for advertisers to manage paid search campaigns on the biggest Russian PPC advertising platform. Yesterday, the search engine announced the introduction of adgroups, which … Read More
The most recent International Search Summit took place last week in London and covered a wide breadth of areas within the topic of international SEO. From geo-targeting to content outreach to the latest stats on global search and internet usage, … Read More
Video is a medium which is becoming increasingly popular across all industries when it comes to reaching out to new and potential international markets. Whether you create a marketing video advertising your services, a product demonstration, or even a promotional, … Read More
Paid Search is a vital part of the online marketing mix for many organisations, especially those targeting multiple languages and regions. In an interview before her paid search session at the International Search Summit London on 22nd October, Tor Crockatt, … Read More
Ignore content marketing at your peril! This is the advice for businesses large and small, local or international – content is key to successful online campaigns. But creating and sharing quality, engaging and unique content can be a daunting task … Read More
After reading Ben’s recent blog post International Website Conversion: 3 Ways to Build User Trust it got me thinking about the importance of adapting websites to suit their intended international market, and when developing a multilingual website everything that Ben … Read More
We all know the world is getting smaller – but the global opportunities are only getting bigger. There is a huge online audience out there and the tools and techniques for reaching it have never been greater. I mean, did … Read More
Yahoo Japan announced today at their Store Conference 2013 that they would remove fees from Yahoo Shopping and Yahoo Auctions services. According to the announcement, they are hoping to increase the number of merchants and the available products sold and … Read More
This week saw the latest instalment of the International Search Summit and delegates at the event were treated to a full day of tips, tactics, insights and best practices for delivering effective and successful global search campaigns. With speakers travelling … Read More
