Meet Jessica. Jessica is in charge of managing social media for a UK-based company that targets international audiences across a range of markets. The company has been doing quite well abroad over the past couple of years after launching localised … Read More
We live in an era in love with images. You do not have to look far before you see people snapping away at absolutely everything: landscapes, funny animals, the infamous selfie. The availability of ever more affordable and sophisticated digital … Read More
Want to grow your online presence in the increasingly lucrative Eastern European internet market? If the answer is yes, then you need to familiarise yourself with Yandex, Russia’s leading search engine. With a majority share in Russia (62%) as well … Read More
There are various platforms on the market which help with the hosting of websites for both desktop and mobile devices; some open-source, others require an annual subscription, either way they are often a simple and accessible way for the less … Read More
In the last few years, social networks have become a part of our everyday life. Facebook hit 1.1 active billion users in March 2013 and continues to grow (last figures show almost 1.2 billion), and there are almost 650 million … Read More
Training. It’s generally something that everybody wants to have but organisations are loathed to pay for. In many cases, it comes down to the individual’s ability to persuade the powers that be that the course is worth the time and … Read More
“We must make the Arabic language a first class citizen of the web.” These were the passionate words of Dr. Ahmed K. Elmagarmid a little over a year ago in Doha at the Arabic Web Days, a month-long initiative launched … Read More
Whilst it is very tempting to apply the same call-to-actions across all your international PPC campaigns for the sheer reason that it requires significantly less effort, there are several reasons as to why you should seriously consider whether this approach … Read More
I am sure that my colleagues will agree that being an Account Manager for an International Digital Marketing agency poses different challenges and questions that you probably wouldn’t face if you were working on local campaigns only. Everything we do … Read More
Well, it is the beginning of yet another year and we have seen plenty of changes in the SEO world throughout 2013 including Penguin and Panda updates, the domain crowding release, the rise and rise of mobile search and, very … Read More
Yes, China’s internet audience is massive. Yes, China has got the potential to catapult your company’s revenues into the stratosphere. Yes, China’s digital market is in many respects already too big to ignore. China is all that and much more. … Read More
In 2014 the global SaaS (Software as a Service) market is predicted to grow by more than 15%. With advancements in technologies, and new emerging platforms highly anticipated, it’s a great time to be part of the software development industry. … Read More
Search engine statistics are pretty elusive for Japan but there is light at the end of the tunnel! So what is the most popular search engine in Japan? Yahoo! Japan is very much powered by Google’s algorithm so I’d say … Read More
An introduction to the Chinese smartphone and OS landscape China has a relatively complex app store landscape that is very different to what we are familiar with in the West, but the rewards are big for app developers who can … Read More
Yandex announced today that it is launching a new algorithm version during 2014 for commercial queries in the Moscow area which for the first time will completely ignore the value of links. The change was launched against a slide backdrop … Read More
