It’s a borderless world. Go global! Everything is there for the taking, just reach out and grab it. The world is flat. I could go on, but I won’t. Chances are you’ve already heard it one too many times. No … Read More
Online video is BIG full stop! 100 million internet users watch online videos every single day, with 100 hours of video footage uploaded to YouTube every minute! What’s more amazing is that 80% of video views on YouTube are actually … Read More
From geotargeting to international keyword research (and everything in between), this week’s International Search Summit in London turned out to be yet another event chock-full of useful tips, tricks and tactics for global digital marketers. In case you missed it, … Read More
When considering branching out into new target markets it’s really important that you research your customer and their activities online which may vary depending on their global location. There are several things that you need to establish before expanding your … Read More
In a career spanning agency and in-house roles, not to mention a period as Search Quality Manager at Google, there aren’t many international search challenges and scenarios that Johann Godey hasn’t come across. At the International Search Summit London on … Read More
When involved in projects relating to the translation of a website I often face challenges when it comes to getting hold of the existing content on their website in order to calculate costing. In an ideal world there would be … Read More
With an internet penetration of 82.5% and a staggering wireless broadband penetration of 99.3%, South Korea is one of the most mature online markets in the world. The country is very active in terms of e-commerce, with the average South … Read More
Since China has replaced Japan as the second largest economy, and the continued appreciation of Chinese Yuan (CNY), the Chinese market is getting more attention than ever. For international businesses to reach Chinese customers, the optimisation of their Chinese websites … Read More
In this content-focused online world we’re living in, international teams far and wide are struggling with the challenges of creating content to reflect the language, culture, interests and needs of their customers and prospects around the globe. From the planning … Read More
When reading German SEO blogs and forums, few questions are as frequently recurring as the issue of umlauts and how to deal with them when optimising webpages. Umlauts are special characters in the German language that are not part of … Read More
The topic which, without fail, raises the most questions at all International Search Summit events is geo-targeting. Ensuring that every visitor to your site sees content that is relevant and appropriate for them, in its context and language, is at … Read More
Over 27 million Russians live outside of Russia, as well as an extra few million Russian-speakers. Although many will adopt the language of their new home, this massive community still widely use their mother-tongue – including communication in virtual space. … Read More
So, we’re inundated with a plethora of mind boggling global mobile statistics. In fact, to add one to the list, the global smartphone market exceeded 1 billion shipments in a year for the first time in 2013. That’s a 38.4% … Read More
Naver is one of largest search engines in the world, covering 73% of searches in major international economy, South Korea. Similar to Google that owns the famous PPC platform – Google Ads, Naver has also developed its own PPC platform … Read More
The now cliché expression “lost in translation” is often thrown about when referring to misunderstandings between people communicating across language barriers, but in reality it’s incredibly important to be wary of your message being miscommunicated when it comes to the … Read More
