During a recent course in Barcelona where delegates were being trained on how to tackle international markets, I asked everyone if keyword research is really that important. After all, it seems that the vast majority of digital agencies and clients … Read More
What once was a big fish in a small pond is increasingly becoming a rather small fish in a huge pond. I’m here referring to the U.S. – namely, its waning status as the epicenter of all things digital. Please … Read More
In the Google-dominated Western world, a large percentage of international advertisers use the analytics tool provided by the Californian giant in order to check the effectiveness of their online activities. However, exploring alternatives can provide you with other powerful and … Read More
Yandex has just launched Yandex üniversite and this is great news for all Turkish students who would like to access a very extensive online guide they can customise according to what they want to study, for how long and the … Read More
Hands up if you’ve ever used Google Translate? Well, me too! I’m guessing we’ve all used it at some point whilst surfing the net, but for what purpose? For me, it’s mainly when shopping on Japanese or Korean e-commerce sites, … Read More
More than 2 billion people globally are present on at least one social network (nearly 10% in Europe). Given the huge potential of this communication channel, having a social media strategy is vital for increasing the visibility and reach of … Read More
So, you think your new international website content has what it takes to launch your business to global success? Sure, your content may be of a high quality from a purely linguistic point of view, but it is not quite … Read More
It’s become second nature to many of us; whether we’re on a train or the bus, waiting for a meeting to start or even the kettle to boil, checking our mobile phones and our apps is something that we do … Read More
Ever spent a great deal of time looking for up-to-date, but often elusive, statistics on the state of digital across a myriad of global markets, only to close down your browser empty-handed and disappointed wishing there was a better way? … Read More
Seznam.cz, a search engine in the Czech Republic which is still holding a vast number of users, recently announced changes that are about to affect mainly businesses in the Czech market including branches of international companies. The most important change … Read More
Sometimes in life it is best to get third party advice. Investments, life insurance, which neighbourhood to live in – all constitute areas where its best not just to follow our own gut feel but to gain someone else’s opinion. … Read More
Translating your website is one of the most popular strategies used to expand a business to international markets and increases sales globally. French businesses have a big opportunity in just the wide-reaching Francophone world; however offering products and services in … Read More
The world of search might be ever changing but keywords are still at the heart of any online marketing activities and using the right ones can and will be the difference between success and failure. It is for this reason … Read More
It’s certainly a region on the rise when it comes to internet access and usage, meaning that Latin America is an increasingly interesting target for international businesses and offers many opportunities. Of course to be successful there, its essential that … Read More
Delegates attending the International Search Summit Seattle will be in with a chance to win an all access pass for the SMX Advanced conference as well. On Thursday June 5 all delegates will be entered into a draw and the … Read More
