Baidu is the most popular search engine in China, where it has 70% of the search market, and is the second most popular search engine in the world, after Google. Like Google, which has its very own PPC platform called … Read More
As we start 2015, it is a great time to really start thinking about future projects for the next twelve months. Although you may have considered what will be included in your international marketing campaigns, and secured budget to boot, … Read More
When you decide to promote your products or services in international markets, there are specific issues to consider which might not have been relevant to your PPC advertising in your home market. In this post I will talk you through … Read More
Many of the Webcertain team won’t be spending Christmas in the UK – they’ll be flying off to join family and friends in their home countries. As we prepare for one of the biggest celebrations of the year, we wanted … Read More
Advertising online has gained many new names over the last decade. It is no longer as basic as having your static ad displayed on a single website for a fixed amount of time and money. The options available to digital … Read More
You may have heard that a website should have two types of sitemaps – a sitemap page and an XML sitemap. The sitemap page is for visitors and the XML sitemap for search engines. The XML sitemap is indeed for … Read More
It’s been a while since I read some fresh content about rel-alternate hreflang-x. It seems there’s less talk about it nowadays and more site owners or webmasters just get on implementing it. Does it work so well that you see … Read More
The next Chinese New Year will be on Thursday 19th February 2015 and will be the Year of the Sheep. Chinese New Year is celebrated in China, obviously, and also anywhere else in the world with a significant Chinese population. … Read More
When you have an international business with in-country teams speaking different languages and with different cultures, it is not easy to manage your company’s global digital activities, have one voice, keep your colleagues happy but also bring results. Using a … Read More
Italy currently ranks fifth in online retail sales in Europe, trailing the U.K., Germany, France and Spain, with approximately €6 billion in retail online sales last year and a growth rate of 9% or higher every year. It is expected … Read More
Sometimes, you might not want search engines to crawl or index some pages of your website – for example if they contain confidential documents, are only meant for registered users or are out-of-date. Normally, you can achieve this by implementing … Read More
As today is Halloween here in the UK, the Webcertain team has been sharing the different experiences we have of this “festival” or similar kinds of celebrations in our native countries – as well as getting into the spirit with … Read More
Lately, there has been a buzz around new social networks and mailing platforms that promise their users privacy protection and no ads. One of these social network platforms in particular seems to have stirred quite an interest. There have been … Read More
Great news from Moscow! Based on the feedback of their international advertisers, the Yandex search engine has recently announced that there is now an option to run a report showing the average position of the PPC ads displayed on its … Read More
At the last event I was speaking at, one of the attendees asked me a very simple question: “Should I go international?” At first, I did not really get the intention behind the question so I asked him to repeat. … Read More
