Global Marketing News – 30th June 2015 Global brands improve Facebook ROI in emerging markets Facebook has launched a program called Creative Accelerator, which shows different ads depending on a user’s internet speed, location and gender. With over a billion … Read More
Global Marketing News – 29th June 2015 Technology giant Alibaba sells US ecommerce flop Alibaba has sold its US-based ecommerce site 11 Main to a key American competitor, highlighting the company’s withdrawal from foreign markets as it seeks to solidify … Read More
Global Marketing News – 26th June 2015 Google opens Google Campus Madrid to boost Spanish tech start-ups Google has opened a “Campus” in Madrid. Google Campus Madrid is a space where technology start-ups and entrepreneurs can go to work, network, … Read More
Global Marketing News – 25th June 2015 Russian ecommerce leader opens up to European retailers The Russian ecommerce site Ozon has announced that it will start allowing European and Chinese merchants to sell on its site later this year. The … Read More
Global Marketing News – 24th June 2015 Baidu’s iQiyi to acquire 1,000 Hollywood titles Baidu is to head to Hollywood, thanks to its video streaming subsidiary, iQiyi. The service hit five million subscribers in June, an increase of 765% from … Read More
Global Marketing News – 23rd June 2015 Eiffel Tower and Louvre look to China for growth Several top French tourist attractions have launched accounts on the Chinese social networks WeChat and Weibo in an attempt to reach out to Chinese … Read More
Global Marketing News – 22nd June 2015 Microsoft opens ecommerce store in India Microsoft has opened a store on the Indian ecommerce site Snapdeal. The branded store will sell Microsoft smartphones, tablets, PCs and software and will offer free shipping, … Read More
When it comes to producing content to fulfil your marketing or corporate communication needs it’s incredibly important to establish a voice for your company, or brand, to be used consistently throughout all materials produced – even more so when your … Read More
Global Marketing News – 19th June 2015 Yandex concerned about proposed Russian right to be forgotten law Yandex has raised concerns about a proposed “right to be forgotten” law in Russia. The Russian government unveiled plans for a “right to … Read More
Global Marketing News – 18th June 2015 France threatens Google with sanctions The data privacy watchdog in France, the CNIL, has ordered Google to remove links from all of its domains under the “EU right to be forgotten” law. The … Read More
B Global Marketing News – 17th June 2015 Online marketplaces will rule global ecommerce by 2020 Online marketplaces such as Ebay, Amazon and Alibaba are expected to account for 40% of the global ecommerce market in 2020. In some countries, … Read More
Global Marketing News – 16th June 2015 Ecommerce profits set to double in 3 years A study by PayPal, Google and OC&C Strategy Consultants has predicted that 4 of the world’s biggest ecommerce markets will see profits double in the … Read More
Global Marketing News – 15th June 2015 Russia to create “right to be forgotten” law The Russian government wants to implement its own “right to be forgotten” law by January 2016. It will be similar to the law recently implemented … Read More
Global Marketing News – 12th June 2015 Yahoo Japan enters partnership with Alibaba Yahoo Japan has announced that it will be entering into a partnership with the Chinese ecommerce giant Alibaba later this summer. The deal will make it cheaper … Read More
Global Marketing News –11th June 2015 Middle East is leading global ecommerce growth A report by Payfort has revealed the Middle East to be the fastest growing region in the world for ecommerce. Ecommerce purchases rose by 45% in the … Read More
