Global Marketing News – 29th September 2015 Microsoft teams up with Baidu to take on China Microsoft has entered into a partnership with Baidu to help boost its Windows software in China. In a softening of relations between the US … Read More
Digital advertising campaigns today extend far beyond just search ads and encompass a range of tactics and techniques to help businesses reach a targeted, international audience. This week, Webcertain TV is joined by Head of Biddable Media for Cheapflights, Jim Banks, … Read More
Global Marketing News – 28th September 2015 Facebook revealed as key channel for businesses in Africa New data from Facebook has revealed that the majority of users from key African online markets use the social network to interact with small-to-medium … Read More
Global Marketing News – 25th September 2015 Google running out of lives in France The French privacy watchdog the CNIL has said it will impose fines of up to 300,000 Euros, equivalent to around 335,000 US dollars, against Google unless … Read More
Global Marketing News – 24th September 2015 Paramount Pictures makes entry into lucrative Chinese video market Paramount Pictures has entered into a partnership with the Chinese video platform Youku Tudou. Youku Tudou is the most popular online video platform in China, … Read More
Global Marketing News – 23rd September 2015 Baidu to leave the USA The Chinese search engine Baidu is considering leaving the US stock market in order to focus its attention purely on the Chinese market. Baidu first appeared on the … Read More
Global Marketing News – 22nd September 2015 Yahoo Japan adds to global marketing partnerships The South Korean video ad production company Shakr has entered into a partnership with Yahoo Japan. Shakr is aimed at small businesses and allows them to … Read More
Content Marketing is now as much part of a digital strategy as SEO, PPC, Social Media, if not more and businesses of all sizes, in all industry are seeking to harness its power. There are many elements to a content … Read More
Global Marketing News – 21st September 2015 Digital software industry benefits from global web marketing boom The global digital marketing boom has caused a surge in the creation of digital marketing software. More and more businesses are realising the value … Read More
Global Marketing News – 18th September 2015 China excluded from Rocket Internet’s Asian expansion Rocket Internet has pledged to create a new business every three months in Asia, but is purposefully avoiding China. Rocket Internet is famous for helping to … Read More
Global Marketing News – 17th September 2015 Google guilty of abusing dominance in Russia The Russian anti-monopoly regulator has found Google guilty of “abusing its dominant market position” in the Russian mobile market. In February of this year, the search … Read More
Global Marketing News – 16th September 2015 Dell and InMobi invest in Indian ecommerce The computer manufacturer Dell and the online advertising company InMobi have joined forces in India. As part of the partnership, Dell will work with InMobi to … Read More
Global marketing news – 15 September 2015 Yandex targets China to drive growth The Russian search engine Yandex has opened an office in Shanghai. It does npt plan to take on local giant Baidu in the Chinese search engine market … Read More
Global Marketing News – 14th September 2015 Instagram opens up global opportunities for advertisers The image-centric social network Instagram has introduced three major changes to its ad platform in order to attract advertisers. It has expanded its ad platform to … Read More
For most businesses, an international strategy will include China – simply because of the size and scale of the opportunity there. Yet from language to culture to the law, this market is vastly different from any other country and success … Read More
