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Digital marketing for global brands

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European Ecommerce Industry Needs “Radical Change”

Global Marketing News – 25th November 2015 European ecommerce industry needs “radical change” The founder of one of Europe’s biggest ecommerce sites has said the industry needs “radical change”. Robert Gentz, co-founder of fashion online retailer Zalando, made the comments … Read More

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YouTube Facilitates Better International Video Reach

Global Marketing News – 24th November 2015 YouTube facilitates better international video reach YouTube has introduced several new options to allow users to translate their videos into different languages. The new tools will allow video titles, descriptions and subtitles to … Read More

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India to surpass US for internet penetration

Global marketing news – 23 November 2015 India to surpass US for internet penetration The internet population of India is set to hit 402 million next month, overtaking the internet population of the US for the first time ever. It … Read More

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Naver Embarks On Mobile-Only Strategy

Global Marketing News – 20th November 2015 Naver embarks on mobile-only strategy The leading South Korean search company Naver has announced that it will be entering into a mobile-only strategy, pitching it into direct competition with other mobile-based service giants … Read More

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Alibaba Buys Youku Tudou

Global Marketing News – 18th November 2015 Alibaba buys Youku Tudou The Chinese internet giant Alibaba has bought the video platform Youku Tudou. Youku Tudou is the most popular online video platform in China, with around 500 million monthly active users. … Read More

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Amazon Launchpad Platform To Help UK Start-Ups

Global Marketing News – 17th November 2015 Amazon Launchpad platform to help UK start-ups Amazon has launched an online platform called Amazon Launchpad to help UK start-ups promote their products on the site. Amazon Launchpad will showcase selected products on … Read More

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Russia orders Twitter to store data within its borders

Global marketing news – 10 November 2015 Russia orders Twitter to store data within its borders The Russian communications watchdog Roskomnadzor has ordered Twitter to store details of its Russian users in data centres located in Russia. If Twitter does … Read More

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Snapchat Hits 6 Billion Daily Views

Global Marketing News – 11th November 2015 Snapchat hits 6 billion daily views The social app Snapchat has announced that pictures and videos on the app are now receiving a staggering 6 billion views a day. This is a massive … Read More

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Sogou Sues Rival Baidu For Patent Infringement

Global Marketing News – 10th November 2015 Sogou sues rival Baidu for patent infringement The Chinese internet company Sogou has sued its rival Baidu for patent infringement after accusing the latter of lifting elements from its input method editor (IME) … Read More

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