Global Marketing News – 27th May 2016 Baidu Tieba to close down due to piracy fears Baidu is due to close its literature forum website, Baidu Tieba, due to ongoing concerns of online piracy. The move has come as a reaction to … Read More
Global Marketing News – 26th May 2016 Google AdWords announces mobile-focused overhaul Google has outlined new plans for its AdWords product, to further prioritise mobile. Described as a ‘ground-up overhaul’, the announcements were made at Google’s Performance Summit where Sridhar Ramaswamy, … Read More
Global Marketing News – 25th May 2016 Chinese censors write millions of “fake” social media comments a year Harvard University has conducted research into a leaked document from 2014, suggesting that the Chinese government pays supporters to help it write … Read More
Global Marketing News – 24th May 2016 Naver affiliate files lawsuit against Kakao An affiliate of Naver, NHN Entertainment, has filed a law suit against Kakao for violating its patented mobile technology. The suit, which was filed with Seoul Central … Read More
Global Marketing News – 23rd May 2016 Sogou partners with Microsoft to launch English-language search engine Microsoft has joined forces with Chinese search engine Sogou, to launch a new English language search portal. The move comes not long after Microsoft … Read More
Global Marketing News – 20th May 2016 Chinese ecommerce sites fail to attract foreign buyers The Chinese ecommerce market is failing to attract customers from across the world, as a new survey suggests that low percentages of people in other … Read More
Global Marketing News – 19th May 2016 Three quarters of online shopping carts get abandoned Digital shopping cart abandonment is at a level of 74.3% worldwide. Data from Sale Cycle shows that the Asia-Pacific region had the highest rate of … Read More
Global Marketing News – 18th May 2016 Google set to face massive fine for breaking EU antitrust laws It is strongly believed that Google will face a massive 3 billion Euro fine from the European Commission for breaking antitrust laws. … Read More
Global Marketing News – 17th May 2016 Study reveals differing click-through rates in the US and Europe Research company AdRoll has presented a comparison between click-through rates, or CTRs, of European countries and the United States. The original study was … Read More
Global Marketing News – 16th May 2016 Google declares war on payday loan sites Google has taken the step to ban all payday lenders from its sites. Any loans which are due within 36 days or with an interest rate … Read More
Global Marketing News – 13th May 2016 Amazon launches online video service to rival YouTube YouTube has just got some new global competition, after Amazon has announced the launch of its own online video service. Whilst Amazon currently has its … Read More
Global Marketing News – 12th May 2016 Baidu forced to reduce number of ads in its search results Baidu has been ordered to reduce the number of paid adverts it can include in its search results. This is just the … Read More
Global Marketing News – 11th May 2016 Facebook wards off wannabe trademark-thief in China Facebook has won its case against a Chinese company that registered itself under the same name. The Chinese ‘Face Book’, registered itself as a separate trademark … Read More
Global Marketing News – 10th May 2016 Qihoo stops all medical advertising as Chinese search scandal rages on The Chinese internet company Qihoo 360 has suspended all medical marketing on its sites. The decision comes during an investigation into Baidu, … Read More
Global Marketing News – 5th May 2016 Naver’s Line messaging app is taking over Asia Naver’s mobile messaging app, LINE, has become a big hit in Asia. The service has become the most used messaging service in key Asian countries … Read More
