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Digital marketing for global brands

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Ad Blocking Reaches Record Levels Worldwide

Global Marketing News – 9th September 2016 A survey by Blockmetry has unveiled the increasing use of ad blocking worldwide, Facebook has overtaken BBM as the leading social media platform in Indonesia, and businesses in the US and EU are unsure of … Read More

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Baidu Opens Up Machine Learning Tool

Global Marketing News – 7th September 2016 Baidu has opened up one of its machine learning tools to the internet’s AI developer community, a survey from the first half of 2016 has shown why Australian internet users are dropping loyalty programmes, and Apple … Read More

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Moscow e-commerce sees huge growth

Global marketing news – 2 September 2016 Moscow’s e-commerce industry is showing substantial growth according to a study by The Department of Information Technology, Naspers’ CEO Bob Van Dijk has suggested that Romania could become a tech hub in Europe, … Read More

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Indian Mobile Payments Market Hots Up

Global Marketing News – 1st September 2016 Two of India’s major ecommerce companies made announcements this week that could have a huge impact on the industry in the country, influencer marketing is seeing substantial growth and success in Vietnam, and Google has … Read More

Baidu Changes Ad Policy Yet Again

Global Marketing News – 31st August 2016 Following its many shake-ups to online ads over the last few months, Baidu has announced yet another change to its advertising policy. A proposed EU ruling would give more power to publishers dealing with internet giants, … Read More

Payment Revolution Hits India

Global Marketing News – 30th August 2016 India’s cities are experiencing a tech revolution, as for the first time cash payment is being overtaken by electronic forms of payment. Chinese ecommerce giant, Alibaba, has expressed a desire to see Australia “move up the … Read More

Google To Punish Pop-Ups, Yandex Use AI To Block Ads

Global Marketing News – 25th August 2016 Beginning on the 10th of January next year, Google will punish sites that carry intrusive or ‘hard-to-dismiss’ pop-up adverts, by ranking them lower in the search results. Yandex is to begin using artificial intelligence to filter out … Read More

Food Sites Swap Location, Brexit Online Border To Stay Open?

Global Marketing News – 24th August 2016 The online food order companies Just Eat and Takeway.com have each signed a deal that swaps their local websites. Following the United Kingdom’s decision to leave the EU, telecommunication companies across Europe have called for the country … Read More

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Naver To Take On The US Video Market

Global Marketing News – 23rd August 2016 Naver to take on the US video market The South Korean search leader Naver has confirmed that it has invested over 20 million US dollars its own video streaming service. WAV Media was … Read More

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