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Digital marketing for global brands

Russian Yandex removes backLink operator

This week Yandex, the largest search engine in Russia decided to remove the ability for webmasters to view incoming links to their sites (or backlinks as they are commonly known). Previously this had been possible by two methods, the first … Read More

Japanese portals usage report

NetRatings’ report on Japanese main portal sites usage shows interesting facts. It reports that people visit Yahoo Japan site spend most time on Yahoo Auction site (26%), which is much higher than Yahoo’s top page (15%). It also reports that … Read More

Yahoo to aquire 100% of Overture Japan stock share

On August 31, Yahoo announced that they acquired 100% of Overture Japan’s stock. With this acquisition, Yahoo aims to become the largest share holder in the search engine marketing industry. (200 stocks, US$13,426,000.00) The announcement included no particular changes in … Read More

IAB Brazil launches SEM glossary

IAB Brazil’s Search Engine Marketing Committee launched last week a SEM Glossary. Main objective is educate the market about main terms and definitions. The document is in portuguese and is available for download at IAB website Members of IAB Brazil … Read More

Yandex.Metrica