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Digital marketing for global brands

Broadband contents usage in Japan

According to goo Research’s report, 85% of teenagers and preteens participated in the survey said that they know (and use) video sharing sites. It shows that YouTube (57%) is the most popular video sharing site followed by NicoNicoDouga (13%). “Listening … Read More

Russians snub ICANN with IDN SU registrations

As we reported back in February 2007, ICANN is still attempting to delete the obsolete SU (Soviet Union) extension but having little success. While they have managed to decommission the .YU (Yogoslavia) extension successfully they are finding rebellion among Russian … Read More

Russian WebMoney system: Free PDF magazine

If you are considering targeting the Russian audience, one of the first hurdles to overcome is how to deal with the local online payment methods. Credit cards have started to be distributed but they are expensive, with high interest rates, … Read More

TV ad campaign in Portugal uses blogs

A tv ad campaign for ZON (a cable operator that offers a triple play service) began airing the passed week on the main Portuguese tv networks. The campaign isn’t very out of the ordinary, but for one thing: it mentions … Read More

Inflected languages and Google

Google starting to deal in a proper way with inflected languages such as Icelandic by stripping away the grammar. Icelandic users have had to put up with the search engine’s illiteracy by entering their searches in various cases, numbers, genders, … Read More

Russian Yandex Hands Out Free Kaspersky Anti-Virus

Yandex, the leading search engine portal in Russia has signed a deal with Kaspersky Anti-Virus to bundle their product into their desktop application, Ya Online. Ya Online is free desktop software, which connects to their mail service (Yandex Post), allows … Read More

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