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Digital marketing for global brands

Yahoo Japan to provide free analytic tool

Yahoo Japan has been providing the analytic tool for Geocities Plus (paid) Members since March 2009, and just announced that the tool is now available for free to all registered (Yahoo ID holders) users. This easy to user tool has … Read More

SEMPO Chairman and Board of Directors to tour Asia

SEMPO (Search Engine Marketing Professional Organization) Asia Tour and Seminars aim to foster awareness, educate, and promote the search industry in Asia by connecting professionals in the regions and Western markets, and creating a better understanding of search and its … Read More

Baidu staff strike over new salary system

Employees from Baidu’s South China subsidiary went on strike protesting changes to the new salary system which became effective May 1 of this year as reported by 163.com. The employees signed a new salary agreement in late April and are … Read More

International Search Summit London – Regina Bustamante, Plaxo

Traditional Globalization model: localization process after development of global product Plaxo has released 7 languages with this traditional model (German, Spanish, Portuguese, French, Dutch, Chinese, Japanese) The social nature of sites allows the adoption of a web 2.0 localization model collective intelligence playfullness social affiliation user generated content collaborative conversations Member sourcing is different: non traditional forms of recruiting different quality model non financial compensation flexibility around release dates Benefits of the model: accelerates the global expansion (FaceBook took 24 hours to be translated into French) cost effective scalability Plaxo has grown significantly in Italy with a strong base of volunteers that have significantly progressed the translation for the Italian market. … Read More

International Search Summit: Nicole Vanderbilt, AOL People Networks

Have introduced a platform (with toolbar) called LIFESTREAM Develop a platform to create and extend community distribute content control brand programming player advertising monetize sell and serve advertising ICQ Numbers 42 Million users 13 Million daily users 1.1 billion instant messages per day users spend 5 hrs per day Socialthing.com – in private … Read More

International Search Summit – Twitter, Jenny Simpson

Twitter is being adopted by many, especially celebrities who use it to “set stories straight” Fashions change – what’s big today may not be tomorrow The growth rate is very big, but retention is very bad – difficult to evaluate a follower on twitter Twitter is not that simple, easy to make mistakes and with a technical touch, it is not multilingual.

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International Search Summit – Anne Kennedy

Anne Presents FaceBook numbers $ 419 M invested spending $ 20 M/month more than 50% of members are over 25 women over 55 are the fastest growing segment Linked in is big Twitter is active, FaceBook id Huge (will refer to FaceBook as FB) Has created a $ 500 M market for application developers Now FB has approx. … Read More

Baidu censorship documents leaked

A set of internal working documents from the censorship department at Baidu, China’s largest search engine, were recently leaked. These documents are quickly appearing on blogs, forums and across the internet both in China and around the world. A China … Read More

Baidu tops revenue forecasts

Baidu (BIDU), China’s leading search engine reported first-quarter net income grew 24%. Baidu’s total revenues in the first quarter of 2009 were CNY810.7 million (USD 118.76 million), a 41.1% increase from the corresponding period in 2008. Net income for the … Read More

Miva calls it a day in France

Abondance reports that Miva has announced the closure of its French operation. The service will cease on the 28th April and all publishers are to be paid their due fees. Advertisers will also be reimbursed any unspent fees.

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