MIVA Inc. (NASDAQ: MIVA) has announced the first European partnership with Dennis Publishing UK, for the distribution of a customised toolbar for three major brands: Express, Maxim and PC Pro.
The toolbar will be identified by individual branding for each magazine, and provide unique content and search results tailored to fit the different users. The objective is to increase customer fidelity by offering content and services beyond their websites.
In June 2005 Dennis Publishing UK websites have been visited by 1.8 million users viewing 31.7 million web pages
The Auto Express toolbar was launched on Sept 1. The Maxim and PC Pro versions are scheduled for release early in 2006.
The toolbar has been released in the UK and there are plans to extend reach to other major European countries.
Souce:
Sante J. Achille
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