A fantastic presentation about leveraging global content earned international search marketing expert Bill Hunt the Medallion Speaker award at last week’s International Search Summit in San Jose. In his session, Bill discussed different ways organisations can use content to increase … Read More
taken from http://www.searchalliance.com/europe/en/home The Yahoo! and Microsoft Search Alliance is a major initiative between our companies to create a competitive choice in search for advertisers and consumers. The combined scale will assist both companies in speeding the pace of innovation … Read More
ComScore has released The ComScore 2010 Europe Digital Year in Review which covers 18 European countries and gives an insight into digital trends in individual markets and the region as a whole. The complete report is available for downloaded but … Read More
Google has once again implemented a new search criteria, adding social networks such as Twitter and Facebook to SERPs. The updated functionality will be rolled across the English language search engines when a user is logged in his or her … Read More
The Yahoo! and Microsoft Search Alliance is finally coming to fruition with marketers and advertisers in Europe beginning to feel the effects of the partnership in early 2010. In advance of his session at the International Search Summit Munich on … Read More
Overcoming language barriers is one of the greatest challenges for any business targeting an international audience, particularly in the social space where multiple conversations are happening on multiple platforms in multiple languages all the time. Here we talk to Jani … Read More
The early bird rates for the International Search Summit @ SMX West will expire on Saturday February 5th – so register now to join us in San Jose. The Summit will follow SMX West on March 11th, with a full … Read More
In October 2011, Google launched Google Boost in order to tackle the SME advertising market. It is, of course, not the first try from Google at this, if you remember previous attempts such as Jumpstart, GBBO and current Adwords Vouchers … Read More
I would hazard a guess that at least 99% of people reading this post will have a LinkedIn profile, and I would put money on the likelihood that your connections will not be limited to people in your own organisation, … Read More
There are only two days left to book your place at the International Search Summit @ SMX West at the Super Early Bird Booking rate. The Summit, being held on Friday March 11th, takes key search and social media topics … Read More
Search Engine Advertising, Pay Per Click, Search Engine Marketing, a.k.a Adwords for most users is one of the strongest online communication channel. You need to market a service, a product or even yourself worldwide? Well don’t go too far, don’t … Read More
It’s no secret that the world is going digital. Your books are digital, your music is digital, and your funny cat videos are digital. The internet is no longer something people do, it’s the pipeline through which people do everything … Read More
Combining the capabilities of Google Translate with Google Search has long been a feature of international search experiences – but somewhat in the background. Not anymore. Google this week rolled out a feature across the non-English speaking world, which gives … Read More
Last week’s New York Times’ article took the example of well referenced and indexed website with very poor customer satisfaction. In a nutshell, the article said that one can generate a lot of bad reviews and unhappy customers that translate … Read More
This week for the 6th time in London, the International Search Summit takes place at The British Library in London. Previewing this particular event is, for once, almost impossible to do because the quality of the speakers and agendas has … Read More
