Keeping abreast of recent trends and developments can seem a monumental task thanks to the unprecedented circulation of information on the web these days. Therefore perhaps, it should not come as a surprise that searchers and content “distributors” alike have … Read More
Are you already catering to an international audience? Or maybe you’re contemplating international expansion as a means to grow your business? Whichever is the case, there’s a multitude of factors that come into play when you’re operating globally. Here are … Read More
Whether you’re running campaigns on the Yandex Advertising Network or participating as a publisher, yesterday’s announcement that Yandex will be offering integration of images into its contextual ads could prove beneficial for everyone involved. From an advertiser’s perspective, the option … Read More
With the minimal text involved in PPC ads, ad campaign translation may seem a relatively low-cost way to reach new markets. Using a well performing English campaign and putting a good translator on the task, translating keywords, negatives and ads … Read More
It generated substantial buzz in the search marketing industry when eBay last week published research that overall deems SEM ineffective. Especially large scale companies that already enjoy a high degree of brand awareness will find little to no value in the … Read More
With only 3 days to go until the International Search Summit San Jose, we’re looking forward to a full day of international search marketing content and discussion, with a host of expert speakers from the world of global search. One … Read More
When Yandex expanded into Turkey in 2011, the company proclaimed that it was aiming for 20% of the Turkish search market. Russia’s leading search player might still be a far cry from achieving that objective, but it is gradually making … Read More
As the International Search Summit San Jose looms next week, we’ve been asking speakers at the event to share their thoughts on the state of global search and give some insights into what delegates will learn from the event. And … Read More
Everyone is well aware of the breakneck speed at which China is growing economically. Its breakneck pace of digital adoption is less well-known, however. Many know of the speed with which Chinese consumers have adopted social media, but it the … Read More
There’s no doubt that Google’s newly announced Enhanced Campaigns format within AdWords will be a game changer. For international businesses, one of the obvious questions to pose therefore is “how will this affect my multinational operations?” I think it’s safe … Read More
Targeting international markets is now common practice for many brands, with the opportunities for growth overseas just too big to ignore. With a website in 16 languages, SurveyMonkey is one such company and Online Marketing Manager Eli Schwarz is responsible … Read More
Over and over research shows that the top 3 listings on search engine result pages receive significantly more clicks than listings down the ladder. Shocker, I know. But while top rankings on search engines are absolutely vital for online brand … Read More
Take the opportunity to be part of a unique international fireside chat with Google – and get the latest international SEO advice from the world’s biggest search engine. At the International Search Summit @ SMX West, Google’s Maile Ohye will … Read More
With well over a billion Catholics scattered across the world, few organisations, if any, cater to an audience as international as the Catholic Church. Much like corporations are struggling with recession in most developed countries and have to look towards … Read More
With Yandex still holding the largest market share amongst search engines in Russia, 62% according to LiveInternet.ru, it is important to be aware of ways in which its tools can help you promote your internet marketing campaign in Russia. This … Read More
