Search marketing campaigns in different languages and for different markets often pose unique challenges which cannot always be foreseen when the initial strategy is defined. And sometimes local factors emerge that create the need to slightly change the strategy after … Read More
Some people are probably starting to think that I am developing an unhealthy fascination with Mary Meeker, in the professional sense of course! But it is really her job to keep abreast of current trends and emerging technologies, so it … Read More
Knowing the French you will likely expect the top sites visited by the French to be French websites, right? Wrong. According to the latest data from (French) Mediametrie* from April 2013, you have to go all the way down to … Read More
Google is the behemoth of the online world; it reaches into almost every facet of online life. But the fact that it touches so much is exactly why Google Now is, perhaps, Google’s most important product to date. To briefly … Read More
In the unlikely event that you’re targeting the 63-letter German keyword Rindfleischetikettierungsüberwachungs- aufgabenübertragungsgesetz, keep an eye on its search volume over the coming months. Because what is widely acknowledged by linguists as the longest “authentic” word in the German language … Read More
Yandex has today announced an iteration of its personalised search results, which sees the Russian search leader add a new real-time dimension to the personalisation features it launched in December 2012. The roll out back then allowed Yandex to consider users’ … Read More
You could be forgiven for running a mile when stumbling upon Google’s rel=”alternate” hreflang=”x” annotation. The name alone sounds quite daunting, doesn’t it? But fear no more. Multilingual web marketing agency Webcertain has created an exhaustive and NON-technical 40+ page guide … Read More
Today, Yandex.Money announced a partnership with Skrill, one of Europe’s leading online payment providers. For online stores that have Russia and CIS on their radar this is good news, as it essentially allows for quicker and easier access to the … Read More
In this week’s much anticipated keynote at ISS London, Chris Sherman and Andy Atkins-Krüger were talking to co-founder and CTO of Yandex, Ilya Segalovich, about everything from user privacy to search personalisation and Yandex’s international operations and ambitions. Here is … Read More
With a population that exceeds 1.3 billion, you’d think Chinese businesses have their hands more than full catering to this market alone. While this happens to be the case for most companies, China’s leading tech forces are increasingly eyeing expansion opportunities beyond … Read More
At the International Search Summit London next week, Bastian Grimm will be tackling the topic of schema.org and discussing its international implementation and benefits. In a preview to the event, he gives us some insight into what he will be … Read More
John Mueller of Google Switzerland announced at the International Search Summit last week the launch of a new hreflang attribute known as “x-default” — along with a number of tips of global website managers which we will cover today. For those … Read More
Russia is undergoing radical transformation these days, growing ever-wealthier and increasingly opening up for international trade and collaboration, most noticeably demonstrated by last year’s accession into the WTO after 18 years of negotiation. While a multitude of factors are contributing … Read More
Following my last post concerning the limits of translation as applied to ad campaign keywords, I would now like to go on and examine how problematic translation can be when it comes to ad copy, again with English-to-French translation as … Read More
Keeping track of trends in an ever evolving digital age and gathering reliable data to inform business decisions can be a time-consuming and often times expensive undertaking. As this even holds true for companies that operate in a single-market, you … Read More
