Training. It’s generally something that everybody wants to have but organisations are loathed to pay for. In many cases, it comes down to the individual’s ability to persuade the powers that be that the course is worth the time and … Read More
Well, it is the beginning of yet another year and we have seen plenty of changes in the SEO world throughout 2013 including Penguin and Panda updates, the domain crowding release, the rise and rise of mobile search and, very … Read More
In 2014 the global SaaS (Software as a Service) market is predicted to grow by more than 15%. With advancements in technologies, and new emerging platforms highly anticipated, it’s a great time to be part of the software development industry. … Read More
So, here is the deal. Search and social media are huge. Each has unequivocally changed the consumer landscape in its own right, effectively putting an end to business as usual. And since both have evolved into global phenomena, this certainly holds … Read More
With the undisputable whirlwind of smart-device adoption sweeping the globe, it is perhaps unsurprising that increasing app downloads (and revenues) are the knock-on effect. According to recent estimates by Gartner, global app downloads will increase by 37% in 2014 to … Read More
With the expansion of Google, Amazon, Facebook, Twitter, Apple, eBay, Yandex, Baidu, Naver, Alibaba and Yahoo – to name just a few – the world is moving at break neck speed into the digital age. But there is a very … Read More
The most recent International Search Summit took place last week in London and covered a wide breadth of areas within the topic of international SEO. From geo-targeting to content outreach to the latest stats on global search and internet usage, … Read More
Video is a medium which is becoming increasingly popular across all industries when it comes to reaching out to new and potential international markets. Whether you create a marketing video advertising your services, a product demonstration, or even a promotional, … Read More
Ignore content marketing at your peril! This is the advice for businesses large and small, local or international – content is key to successful online campaigns. But creating and sharing quality, engaging and unique content can be a daunting task … Read More
After reading Ben’s recent blog post International Website Conversion: 3 Ways to Build User Trust it got me thinking about the importance of adapting websites to suit their intended international market, and when developing a multilingual website everything that Ben … Read More
We all know the world is getting smaller – but the global opportunities are only getting bigger. There is a huge online audience out there and the tools and techniques for reaching it have never been greater. I mean, did … Read More
This week saw the latest instalment of the International Search Summit and delegates at the event were treated to a full day of tips, tactics, insights and best practices for delivering effective and successful global search campaigns. With speakers travelling … Read More
When Google launched its keyword planner tool, the whole online marketing world crumbled… I read some great posts about what the new tool does and what it no longer does. I also saw some good comparison tables for both PPC … Read More
Multi-screen is no longer some fancy buzzword used and applied only by a select, savvy few; it’s the reality. The trend is clear across the board: mobile devices are eating into the PC’s share of the internet traffic pie, and … Read More
In what is yet another testament to the rising global ambitions of Yandex, Russia’s leading search engine now offers a PPC expert test for non-Russian speaking marketers. Upon successful completion of the test, which is in English and can be … Read More
