In this content-focused online world we’re living in, international teams far and wide are struggling with the challenges of creating content to reflect the language, culture, interests and needs of their customers and prospects around the globe. From the planning … Read More
The topic which, without fail, raises the most questions at all International Search Summit events is geo-targeting. Ensuring that every visitor to your site sees content that is relevant and appropriate for them, in its context and language, is at … Read More
So, we’re inundated with a plethora of mind boggling global mobile statistics. In fact, to add one to the list, the global smartphone market exceeded 1 billion shipments in a year for the first time in 2013. That’s a 38.4% … Read More
The now cliché expression “lost in translation” is often thrown about when referring to misunderstandings between people communicating across language barriers, but in reality it’s incredibly important to be wary of your message being miscommunicated when it comes to the … Read More
Content marketing has become key to successful marketing as the internet is increasingly present in our everyday lives. It is a powerful tool whether it’s for sales, brand awareness, social presence or increasing the significance of your website in the … Read More
Unless you’ve been hiding behind a supersize rock for the past year, you will no doubt have heard the phrase “entity search”. But what the freak is entity search, and how do you make it work for your international SEO … Read More
We all have been to some sort of training – be it a language course, evening classes for adults or a workshop. What we gained from the time spent there was more or less useful knowledge as well as additional … Read More
Google+ has been described by some in the online marketing sector as Google’s answer to Facebook; however, Google considers Google+ as a “social layer” which enhances its online properties and which can be used to collect social signals, rather than … Read More
If I could use only one statistic to show the mind-boggling growth in global mobile internet usage and social media, this would be it: The number of mobile monthly active users on Facebook has increased by 265 million over the … Read More
Back in October, I wrote a post suggesting some of the best ways to increase international sharing of multilingual videos in which I discussed the need to either subtitle or dub video content into foreign languages. Since then, I have … Read More
Never assume anything! It’s rule ‘numero uno’ in international marketing, and the good news is you no longer have to. With an overwhelming amount of data available to global marketers to help guide everything from product development to digital communication … Read More
For a major global brand like Adobe, international SEO is an integral and fundamental part of its online success. Ahead of speaking at the International Search Summit in San Jose, California on March 10th, Dave Lloyd, Global Search Marketing Manager … Read More
Meet Jessica. Jessica is in charge of managing social media for a UK-based company that targets international audiences across a range of markets. The company has been doing quite well abroad over the past couple of years after launching localised … Read More
We live in an era in love with images. You do not have to look far before you see people snapping away at absolutely everything: landscapes, funny animals, the infamous selfie. The availability of ever more affordable and sophisticated digital … Read More
There are various platforms on the market which help with the hosting of websites for both desktop and mobile devices; some open-source, others require an annual subscription, either way they are often a simple and accessible way for the less … Read More
