First up, head to India on the 3rd and 4th of March for ad:tech’s New Delhi conference. The conference will cover topics such as data analytics, ecommerce and content marketing. If you can’t make it to India on that date, … Read More
Global Marketing News – 4th March 2016 Europe’s digital winners and losers revealed The European Commission has released its Digital Economy and Society Index for 2016. The Index measures the digital performance of each European country and focuses on five … Read More
Do you know what a pin is? If your answer starts with “Personal Identification”, let me stop you. That is not what a pin is – not exclusively, not anymore. Pinning became a social media verb in 2010, when Pinterest, … Read More
Global Marketing News – 3rd March 2016 New tax rules coming for businesses selling in China China has announced drastic changes to the way purchases from foreign ecommerce sites will be taxed, with the changes due to come into effect … Read More
The Advertising Arena – 2nd March 2016 Today we’ll be focusing on Google’s new SERP layout and what this means for digital advertisers. On Friday the 19th of February, Google announced that it was changing the way it displays adverts … Read More
Global Marketing News – 2nd March 2016 Souq is the Middle East’s first unicorn company The Middle Eastern ecommerce site Souq has received 275 million US dollars’ worth of funding, the largest ever amount of money to be raised in … Read More
The SEO Show – 1st March 2016 robots.txt files can now be updated faster on Google Webmasters can now ask Google to index and process updated robots.txt files. Previously, if webmasters changed their robots.txt file, they had to wait until … Read More
Global Marketing News – 1st March 2016 79% of European online shoppers abandon ecommerce purchases Research by B2C Europe has found that a staggering 79% of European online shoppers have abandoned an online purchase in the last 6 months. When … Read More
Global Marketing News – 29th February 2016 Google faces further blow in Europe France has announced that it wants Google to pay 1.6 billion Euros, equivalent to 1.76 billion US dollars, in back taxes. Google stands accused of using legal … Read More
Global Marketing News – 26th February 2016 Baidu exposed for mobile user surveillance An online security firm has found that thousands of apps using code written by the Chinese internet giant Baidu are sending unencrypted sensitive data to the company. … Read More
Global Marketing News – 25th February 2016 Paytm to launch luxury ecommerce platform Anasa The Indian mobile payments and ecommerce company Paytm is allegedly planning to launch a luxury ecommerce platform, according to an anonymous source close to the deal. Paytm … Read More
If you work at all in international SEO, you will definitely have come across the hreflang markup. Implementing it correctly can hugely improve the performance of global sites, yet getting it wrong can have the opposite effect and cause huge … Read More
Global Marketing News – 24th February 2016 In which country is Twitter more popular than Facebook? Twitter has more monthly active users than Facebook in Japan. The social networking companies have just released their user figures for the end of … Read More
Global Marketing News – 23rd February 2016 Wikipedia to create its own search engine Wikimedia Discovery The online encyclopaedia Wikipedia has announced that it is going to build its own search engine. It intends to spend 2.5 million US dollars … Read More
Global Marketing News – 22nd February 2016 Businesses eye up Africa for international expansion opportunities Many businesses are missing out on international expansion opportunities by dismissing the African market, which holds a lot more potential than many companies give it … Read More
