Global Marketing News – 8th September 2016 A study has shown that paid search advertising is decreasing in effectiveness in the UK, mobile ad blocking has taken a hit after the introduction of new EU net neutrality laws, and over half of European … Read More
Global Marketing News – 7th September 2016 Baidu has opened up one of its machine learning tools to the internet’s AI developer community, a survey from the first half of 2016 has shown why Australian internet users are dropping loyalty programmes, and Apple … Read More
Global Marketing News – 6th September 2016 A study by Experian has concluded that countries in Asia have no consistent way of engaging with brands, a survey from DHL has found that German online shoppers highly value brand transparency during the ecommerce … Read More
Global Marketing News – 5th September 2016 A new study by Nielsen has shown the rising influence of Hispanics on economic growth in the US, Google is going to open 11 more national patent offices, and Russia and China are to work together … Read More
Global marketing news – 2 September 2016 Moscow’s e-commerce industry is showing substantial growth according to a study by The Department of Information Technology, Naspers’ CEO Bob Van Dijk has suggested that Romania could become a tech hub in Europe, … Read More
Global Marketing News – 1st September 2016 Two of India’s major ecommerce companies made announcements this week that could have a huge impact on the industry in the country, influencer marketing is seeing substantial growth and success in Vietnam, and Google has … Read More
Global Marketing News – 31st August 2016 Following its many shake-ups to online ads over the last few months, Baidu has announced yet another change to its advertising policy. A proposed EU ruling would give more power to publishers dealing with internet giants, … Read More
Global Marketing News – 30th August 2016 India’s cities are experiencing a tech revolution, as for the first time cash payment is being overtaken by electronic forms of payment. Chinese ecommerce giant, Alibaba, has expressed a desire to see Australia “move up the … Read More
Global Marketing News – 25th August 2016 A study has found that the success of Pokémon Go has had a surprisingly positive impact on mobile commerce. The UK is experiencing its highest ecommerce growth in nearly two years. And Instagram has entered a … Read More
Global Marketing News – 25th August 2016 Beginning on the 10th of January next year, Google will punish sites that carry intrusive or ‘hard-to-dismiss’ pop-up adverts, by ranking them lower in the search results. Yandex is to begin using artificial intelligence to filter out … Read More
Global Marketing News – 24th August 2016 The online food order companies Just Eat and Takeway.com have each signed a deal that swaps their local websites. Following the United Kingdom’s decision to leave the EU, telecommunication companies across Europe have called for the country … Read More
Global Marketing News – 23rd August 2016 Naver to take on the US video market The South Korean search leader Naver has confirmed that it has invested over 20 million US dollars its own video streaming service. WAV Media was … Read More
Global Marketing News – 22nd August 2016 US relinquishes control of the Domain Naming System The United States will hand over the Domain Naming System (or DNS) to ICANN in October, after 20 years. DNS is the system that attaches … Read More
Global Marketing News – 19th August 2016 Tencent invests in Indian messaging service Hike It has been confirmed that WeChat-owner Tencent Holdings has helped the Indian messaging service Hike raise 175 million US dollars in funding. Hike, a rival to … Read More
Global Marketing News – 18th August 2016 Bing changes “right to be forgotten” rules Bing has announced on its blog that it is to alter its “right to be forgotten” rules. Currently, when a ‘right to be forgotten’ (or RTBF) … Read More
