Guess what. Google is pretty big – almost everywhere in the world. And yes, there aren’t many places you can go where Facebook doesn’t feature in the daily lives of many netizens. Yet, there might be some lesser known facts … Read More
You may have heard that a website should have two types of sitemaps – a sitemap page and an XML sitemap. The sitemap page is for visitors and the XML sitemap for search engines. The XML sitemap is indeed for … Read More
It’s been a while since I read some fresh content about rel-alternate hreflang-x. It seems there’s less talk about it nowadays and more site owners or webmasters just get on implementing it. Does it work so well that you see … Read More
Sometimes, you might not want search engines to crawl or index some pages of your website – for example if they contain confidential documents, are only meant for registered users or are out-of-date. Normally, you can achieve this by implementing … Read More
Seznam’s main competitor in the Czech Republic, Google, comes up with about 500 to 600 updates in its algorithm per year in an effort to constantly improve user experience. Seznam, now less popular among Czechs with only 37 percent of … Read More
Every business wants to build a strong reputation for its products or services, and brand, and to achieve this, it is essential to establish a well-defined marketing strategy from the outset. When you are targeting international markets, adapting this plan … Read More
During a recent course in Barcelona where delegates were being trained on how to tackle international markets, I asked everyone if keyword research is really that important. After all, it seems that the vast majority of digital agencies and clients … Read More
Ever spent a great deal of time looking for up-to-date, but often elusive, statistics on the state of digital across a myriad of global markets, only to close down your browser empty-handed and disappointed wishing there was a better way? … Read More
Sometimes in life it is best to get third party advice. Investments, life insurance, which neighbourhood to live in – all constitute areas where its best not just to follow our own gut feel but to gain someone else’s opinion. … Read More
Translating your website is one of the most popular strategies used to expand a business to international markets and increases sales globally. French businesses have a big opportunity in just the wide-reaching Francophone world; however offering products and services in … Read More
The world of search might be ever changing but keywords are still at the heart of any online marketing activities and using the right ones can and will be the difference between success and failure. It is for this reason … Read More
From geotargeting to international keyword research (and everything in between), this week’s International Search Summit in London turned out to be yet another event chock-full of useful tips, tricks and tactics for global digital marketers. In case you missed it, … Read More
With an internet penetration of 82.5% and a staggering wireless broadband penetration of 99.3%, South Korea is one of the most mature online markets in the world. The country is very active in terms of e-commerce, with the average South … Read More
Since China has replaced Japan as the second largest economy, and the continued appreciation of Chinese Yuan (CNY), the Chinese market is getting more attention than ever. For international businesses to reach Chinese customers, the optimisation of their Chinese websites … Read More
When reading German SEO blogs and forums, few questions are as frequently recurring as the issue of umlauts and how to deal with them when optimising webpages. Umlauts are special characters in the German language that are not part of … Read More
