Search engines constantly try to improve their search results by understanding the user’s intent behind the search query. Schema.org and mark-up techniques are one way of doing that. Mark-up is often referred to as structured data, but what is it? … Read More
When combined, PPC and SEO practices can considerably boost your international digital marketing campaign. Having personally worked in both PPC and SEO, I have collated a list of instances when combining these two areas of digital marketing brings successful results. … Read More
For your web pages to be displayed in the search engine results, they must be well-optimised, and there are a number of things to take into consideration when doing this. Page titles, URLs and meta-tags Page titles are important when … Read More
Backlinks are an important SEO tool to improve rankings and visibility online, and having a good number of quality backlinks on your website is a sign to search engines that yours is a high-quality site. However, backlinks don’t always come … Read More
If your website is targeting multiple countries and has different content for each country, then it’s really important that when a user lands on your website, they end up with the content that’s intended for people in their location. This … Read More
There’s plenty of information online about SEO, but not all of it is reliable. Whilst some content is written by industry professionals who know what they’re talking about, some is written by amateurs who don’t know the facts. When educating … Read More
Google’s Answer Box, also referred to as ‘Ranking Zero’, ‘Featured Snippet’, ‘Google Quick Answers’, or ‘Quick Answer Box’, is a relatively new functionality within Google SERPs. It’s a box of light grey colour with a white background that provides the … Read More
You’ve probably heard of voice search before. And even if you haven’t, you have probably seen people talking into their phones, or adverts for Amazon’s Alexa. There you go, that’s voice search for you. You can perform voice search either … Read More
Search engines are ever-changing, increasingly shifting their focus on user intent and behaviour. As a result, keyword optimisation is also changing, and calling for a more ‘semantic’ SEO. As people are online more often than ever before, search engines are … Read More
The SEO Show – 1st March 2016 robots.txt files can now be updated faster on Google Webmasters can now ask Google to index and process updated robots.txt files. Previously, if webmasters changed their robots.txt file, they had to wait until … Read More
If you work at all in international SEO, you will definitely have come across the hreflang markup. Implementing it correctly can hugely improve the performance of global sites, yet getting it wrong can have the opposite effect and cause huge … Read More
Acquiring visitors through organic search results remains a key goal for many businesses, and when targeting multiple countries, visibility in local search results is vital to success. Ahead of his session at the International Search Summit Munich, Head of SEO … Read More
China offers huge opportunities for international businesses, but it is important to understand the unique Chinese internet landscape, language, culture and present challenges when running a business in China. Today we will highlight some of the common misconceptions and mistakes … Read More
The SEO Show – 8th December 2015 Google changes ranking algorithm with RankBrain update Google has altered its ranking algorithm with an update called RankBrain. RankBrain is a machine learning algorithm that will look for patterns between what terms users search … Read More
The conversation around links has changed a lot in recent years; what hasn’t changed is that there still are conversations about links and they remain a crucial part of the digital marketing toolbox. Like everything in digital, there is a … Read More
