Search Engine Marketing Campaigns: the link to your offline marketing campaigns
Support your offline marketing campaigns with a targeted PPC campaign and a dedicated optimised web page. … Read More
Support your offline marketing campaigns with a targeted PPC campaign and a dedicated optimised web page. … Read More
Since the 24th November last year, European country governments are required to legislate for better electronic privacy — which includes bringing in much more transparency over the use of the “Cookie”. The way European Union law develops is designed to … Read More
Pakistan has become the latest country to censor internet access following so called sacrilegious content being posted on Facebook and YouTube. A Facebook competition which invited users to post drawings and images representing the prophet Mohammed has sparked outrage amongst … Read More
The Official Google Blog has been restating the policy of Google at handling government interference in its products noting that Google products from search and Blogger to YouTube and Google Docs have been blocked in 25 of the 100 countries … Read More
Six out of thirteen SEMPO board members are now none-US so SEMPO is turning truly International. SEMPO, the Search Engine Marketing Professionals Organization annouced earlier this month the results of its 2010 Board of Directors election which begin their two-year … Read More
Voting is now open for the 2010 SEMMY awards, which recognise the excellent content created by search marketers. There are 17 categories including SEO, PPC, Social Media and Link Building and the nominees in each have now been reduced to … Read More
Twitter and LinkedIn announced their partnership today, this will help bring tweets to LinkedIn. New features will be rolled out the next couple of days where LinkedIn account holders can tweet their LinkedIn status and vice versa (Tweets will be … Read More
On October 14 Jeff Weiner of LinkedIn announced via their blog that they have achieved a historic milestone. The social network for professionals now has 50 million users worldwide and half of these users come from outside the USA. 11 … Read More
On a recent trip to the UK, US search marketer and prolific blogger Lee Odden visited the WebCertain offices and the team took the opportunity to get his thoughts on a range of search and Social Media topics.
Here are some of the questions WebCertain posed, along with Lee’s answers.. … Read More
A Latin American Communications Firm (Mazalan Comunicaciones) recently published the results of a survey that they applied in 26 countries to 40 Marketing Communications and PR firms to ask them about the tools they are using at the moment both … Read More
Google’s recent sales performance are generally regarded as ‘slightly down’ or static depending on your point of view. However, as the “Use International Search Marketing – Just Like Google” article I published on Search Engine Watch shows, a deeper look … Read More
Motoko Hunt has won the Inaugural President’s Award from the Search Engine Marketing Professionals Organization (SEMPO). Motoko has been a consistent and hardworking contributor to Multilingual-Search with great insights on the Japanese search market. We cannot think of anyone more … Read More
Google’s has reported turnover for the first quarter of 2009 at 3% down on the previous quarter globally – but international revenues actually grew by 0.49% from $2,850 billion to $2,864 billion disguising a significant 7.23% fall in US turnover. … Read More
Google’s earnings data, released a few weeks ago, reveal some interesting facts about search marketing beyond the normal headline figures – including that international revenues have fallen relative to their total turnover – see chart below. (Note that this chart … Read More
A new printed publication called Search Engine Marketing Journal is scheduled to be launched at the forthcoming Search Engine Strategies Conference in August at the San Jose SES. The goal of the Journal is to help professionals in the industry share expertise with a new scientific approach where articles are submitted for review and approved prior ti publication.