Global Marketing News – 25th July 2016 Facebook Messenger reaches 1 billion users Facebook Messenger has reached the impressive milestone of one billion users this month. Five years after its launch, the app has become just the third mobile app to … Read More
Global Marketing News – 22nd July 2016 Baidu investigated for sneaking in gambling ads Baidu is facing an investigation into overnight gambling promotions. Regulators in China are looking into the search engine company, after online gambling sites allegedly registered corporate … Read More
Global Marketing News – 21st July 2016 Video and social are success factors in Indian advertising Digital advertising spend in India has moved dramatically towards video and social media. After eMarketer predicted that the country’s ad market would pass the … Read More
Global Marketing News – 20th July 2016 Online-only retailers in Australia turn to physical shops An increasing number of online-only retailers in Australia are opening physical shops, according to a Commonwealth Bank Retail Insights Report. The report says that just … Read More
Global Marketing News – 19th July 2016 Burberry is a mobile success story Burberry has announced that nearly 60% of all its online traffic comes through mobile devices. The luxury fashion retailer said that visitors from tablets and mobile phones … Read More
Global Marketing News – 18th July 2016 Google Yet Again Gets Anti-Trust Charges Google has been accused yet again of using its online power to muscle out rival companies. The EU’s competition enforcer, Margarethe Vestager, has issued two new sets … Read More
Global Marketing News – 15th July 2016 Thousands Of Manufacturers Impede European Ecommerce Research by the German Federal Association of Ecommerce (BVOH) has found that 2,000 manufacturers are impeding European ecommerce by imposing restrictions on online retailers who want to … Read More
Global Marketing News – 14th July 2016 Baidu to withdraw some ad types Alibaba and Baidu are expecting a cut in earnings, due to increased taxes on search advertising in China. New rules to regulate paid searches from September were … Read More
Global Marketing News – 13th July 2016 Alibaba VR demo store launches The Chinese ecommerce giant Alibaba is going to launch a demo virtual reality store later this month, with plans to roll out VR capabilities for all users by … Read More
Global Marketing News – 12th July 2016 The New York Times declares war on ad blockers The New York Times has announced that it will ban ad blockers for unsubscribed users of its site. In March this year, the site … Read More
Global Marketing News – 11th July 2016 Internet users consider ccTLD domains to be trustworthy Findings from a survey by ICANN have shown that 95% of internet users consider ccTLDs a trustworthy format, in regions where they are regularly used. … Read More
Global Marketing News – 8th July 2016 Snapchat clone Snow takes off in Asia A picture messaging app in South Korea, which bears a striking similarity to Snapchat, has taken off all around Asia. With filters, self-deleting image messaging and … Read More
Global Marketing News – 7th July 2016 Use Spanglish when targeting US Hispanics Research by Culturati and Nielsen has investigated how best to target US Hispanics online. It found that ads that used “Spanglish” – a mixture of Spanish and … Read More
Global Marketing News – 6th July 2016 Baidu sets its sights beyond Asia Robin Li, the CEO of China’s most popular search engine Baidu, has said that the company intends to enter the US and European markets. Its rival Google … Read More
Global Marketing News – 5th July 2016 EU data privacy rules could impact UK companies after Brexit Companies may face legal problems storing data about EU residents on British servers following the country’s decision to leave the European Union. The … Read More
